University athletic departments and their student-athletes face several obstacles today. Many of these go without saying, such as the budget reductions and restrictions placed on athletic departments. These financial restrictions have prompted athletic departments at all levels to search out new and innovative ways of driving value for their school and their student-athletes.
Companies and their recruiting managers face similar challenges—now that finding and retaining top talent have become more difficult and expensive than ever. These trends have caused companies to focus increasingly on promoting their employer brand and recruiting proposition in order to attract and woo applicants.
Interestingly enough, many of the top employers of recent college graduates are also top sponsors in college athletics. These sponsors/employers place a premium on the student-athlete experience and its track record for delivering top employee candidates.
Is there a way to connect employers with student-athletes in a way that benefits and unifies an athletic department, its student-athletes and sponsors for the good of all?
On August 17th, Game Plan’s founder and CEO, Vin McCaffrey will deliver a webinar outlining an innovative solution being rolled out to college athletic departments around the country today that solves these problems and more.
Here’s what you’ll take away from this webinar:
- A better understanding of the current state of college athletics, college sponsorship/marketing relations, and employer branding
- A strategic approach for integrating employers within your athletic department to improve the career outcomes of your student-athletes
- How to leverage Game Plan’s career marketplace to create new sponsorship opportunities for your department
